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Who says new year says new trends! In marketing, the important thing is not to lag behind competitors, the best is even to have a time ahead. Downturn, concretization, novelties , we try to help you to see more clearly about the optical marketing trends that are emerging for 2019. Optics Marketing Trends for 2019: […]

Promoting its partners, whether in terms of service or quality of equipment, is Essilor's " Optician Engaged Label " approach in 2016. But what does it mean? does he really understand by "Committed Optician"? What is there behind this mark of recognition? Are there other labels or certifications on the optical market? Optician Label Engaged: […]

The Best Worker Competition of France (MOF) is a competition of excellence, known worldwide. We had the pleasure of making an article on the MOF lunetier competition on our blog to enlighten our readers on this ultimate recognition of the profession! But how are we preparing for the competition? Which are the formations which make […]

Blows, projections, dust, flying insect that nestles on the surface of the cornea … Eye trauma is uncountable . They can easily appear benign, or be quickly treated by a few injections of eye drops or drops. However, the consequences can be much more serious than it seems . Some simple precautions should also be […]

Faced with the general problems of purchasing power, luxury companies have gradually given way to brands offering mid-range models on the shelves of opticians. But the markets are constantly changing, especially since the arrival of the Y generation who consume differently and proves that luxury brands have lost nothing of their superb. So, what about […]