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Laser eye surgery has been a remarkable technological breakthrough in getting rid of vision problems. We have devoted a complete dossier to it . But this operation is not without consequences, particularly during the first days that follow. So, how do you protect your eyes after laser surgery? What can we do or not do? […]

Rarely mentioned, photophobia can quickly turn out to be disabling for everyday life. Everyone is more or less sensitive to light. Moreover, there is no human being capable, for example, of staring at sunlight for a long time without suffering the consequences. This is precisely the main problem with this 'disease'. Indeed, since we all […]

Learning a trade means training during your studies, acquiring experience in the field but also throughout your career. As we now know, participating in training has many advantages. But how do you find the time and the funding? A ready-made solution: continuing education for opticians . Continuous training of opticians: suppliers aware of the challenges […]

Sport represents an important lever of what is called soft-power. This concept often linked to lobbying and which defines a 'soft' influence is often expressed at the marketing level. Optical players have understood this well. When we talk about sport, we think of physical and mental strength. But it also represents many values. Self-giving, solidarity, […]

Continuation of our dossier on great ideas in optical marketing . To inspire you, but also to find out what optical marketing is practiced in other brands and in other countries … In this second part, we look at other ways to boost customer service, but also the solidarity of the teams. Optical Marketing: values […]