Blog

What do camellia, slate, cotton and oak have in common? Each in their own way, these natural wonders have inspired the optical industry! Whether from a technological or purely design point of view, nature is an endless source of inspiration and it would be a shame to do without it. From eco-inspiration to eco-design , […]

Do you know what "no-gender" is? This trend is free of gender-based codes and advocates for unisex! Toys, fashion, even cars … borders are disappearing between feminine and masculine products with this new credo that is changing markets, including that of optics. More than just a fashion, zoom on unisex glasses! No-gender: when the style […]

According to the WHO, more than 90% of people with visual impairment live in developing countries, where optical equipment is difficult to access or inaccessible. To mitigate this, the actors in the optical sector are committed! Focus on humanitarian associations that change lives: NGOs such as Lunettes Sans Frontière or Opticiens Lunetiers Sans Frontières collect […]

This year again, the vintage is on the page! Inspired by the trends of the interwar period or the 80s, through the 50s, retro glasses are popular and this is confirmed on every street corner and on the opticians' displays, that either solar ray or glasses. Whether inspired by collections of yesteryear, reissues or true […]

A real showcase for your business, your website is full of information dedicated to your customers, but have you thought about those for journalists? Your site will be the first media consulted by them when they want to learn about your offer. As the optical market is a vector of innovation and highly competitive, it […]