Blog

After two years of absence due to the health crisis and a new postponement at the beginning of the year, the MIDO, Milan International Optical Fair, made its big comeback. A look back at this 50th edition. Mido 2022: Grandiose and Cosmopolitan Despite the obstacles, cancellations and postponements, the Italian show was able to bring […]

Learning a trade means training during your studies, acquiring experience in the field but also throughout your career. As we now know, participating in training has many advantages. But how do you find the time and the funding? A ready-made solution: continuing education for opticians . Continuous training of opticians: suppliers aware of the challenges […]

Sport represents an important lever of what is called soft-power. This concept often linked to lobbying and which defines a 'soft' influence is often expressed at the marketing level. Optical players have understood this well. When we talk about sport, we think of physical and mental strength. But it also represents many values. Self-giving, solidarity, […]

Continuation of our dossier on great ideas in optical marketing . To inspire you, but also to find out what optical marketing is practiced in other brands and in other countries … In this second part, we look at other ways to boost customer service, but also the solidarity of the teams. Optical Marketing: values […]

It is often very difficult, in a well-regulated sector, to put in place actions for its customers or employees in order to stand out. In the optical sector , however, there are plenty of good ideas. Thanks to these, some players manage to gain the loyalty of their customers, their teams, or even to make […]