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It's almost holidays! On this occasion, optical professionals try to stand out by carrying out remarkable advertising campaigns . But it's not only during Christmas time that good ideas come out. Back on some of these remarkable campaigns. Best optical advertising campaigns: quirky and emotional The advantage of TV advertising is that it allows us […]

Choosing tinted lenses can be challenging for a customer. Indeed, several criteria are to be taken into consideration. Again, each person has different needs and expectations . We propose you to make a point on the advice to lavish. Choice of tinted lenses: very different criteria @Pixabay [/ caption] There are four main criteria that […]

Able to federate a large community around his personality, but especially its content on social networks or more broadly on the web (blog, personal website …), the influencer is has become crucial for many brands. As proof, two-thirds of them now integrate them into their digital strategy. Who are they ? What is their specific […]

The 53 th edition of Silmo Paris was held from September 27 to 30. Back on a lounge growing success year after year. For this new vintage World Optics, there were 35,888 visitors, an increase of 2.5 % compared to 2018. The majority of visitors were international but the French were, of course, the rendezvous. […]

We have come full force into the autumn, the Silmo has just closed and Christmas is fast approaching. So many good reasons to take a look at the trends that accompany the optical frames at the end of 2019. Trends optical frames: the beautiful color Autumn is always a colorful season. Manufacturers are inspired by […]