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Eco-Responsibility in Optics: How Green Marketing Transforms the Industry

11 décembre 2023
Reading time : 3 minutes

With the evolution of environmental concerns, the optical industry is moving strongly, like other sectors, towards eco-responsibility. Sustainable practices and ecological commitment are transforming the world of modern optics. How does the importance of eco-responsibility in optics influence consumer choices? We try to decipher it in this article. Eco-responsibility in perspective: contextualization Growing environmental awareness […]

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Social media and optical marketing: the right strategies to attract customers

15 novembre 2023
Reading time : 3 minutes

In the ever-evolving world of optical marketing , social media has emerged as a driving force, transforming the way optical professionals interact with their audiences and drive their activity. Let's dive into the powerful impact of social media in the context of optical marketing and explore the essential strategies that make a difference. Social media […]

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FILE: Refurbished: in optics too?

25 septembre 2023
Reading time : 4 minutes

Faced with the main concerns of our modern society, namely purchasing power and ecology, purchasing habits are transforming. Commerce is being disrupted by new methods seeking to offer both attractive prices and sustainability. The reconditioned market has largely invaded digital and offers offers at attractive prices. What about the optics in all this? After all, […]

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Can luxury optics still adapt?

18 septembre 2023
Reading time : 3 minutes

The strength of luxury lies in its colossal means , which ultimately allow it to embark on any trajectory. However, faced with a business that aims to be more responsible, where digitalization makes processes more transparent, we are entitled to ask ourselves the question: can luxury optics take the turn that we expect of it? […]

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Unusual: the most expensive glasses in the world!

2 mai 2023
Reading time : 2 minutes

In the world of eyewear, some models can reach crazy prices. What are these models? Why can their value explode? We focus on the most expensive glasses in the world. The most expensive glasses: why such prices? Of course, the manufacturing processes and the materials used will largely contribute to increasing the price of a […]

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