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Who says new year says new trends! In marketing, the important thing is not to lag behind competitors, the best is even to have a time ahead. Downturn, concretization, novelties , we try to help you to see more clearly about the optical marketing trends that are emerging for 2019. Optics Marketing Trends for 2019: […]

Promoting its partners, whether in terms of service or quality of equipment, is Essilor's " Optician Engaged Label " approach in 2016. But what does it mean? does he really understand by "Committed Optician"? What is there behind this mark of recognition? Are there other labels or certifications on the optical market? Optician Label Engaged: […]

Faced with the general problems of purchasing power, luxury companies have gradually given way to brands offering mid-range models on the shelves of opticians. But the markets are constantly changing, especially since the arrival of the Y generation who consume differently and proves that luxury brands have lost nothing of their superb. So, what about […]

Everyone has their own opinion on the issue of wearing contact lenses . Unconditionals are often willing to recommend them, while critics use many arguments not to approach them. In both cases, as a professional, it is important to respond well to the objections and misconceptions one can face … Wearing contact lenses, ideas that […]

  The holidays are slowly approaching, as the year 2019 and with them, the new collections fall / winter are already well launched! So what are going to be, or what are the trend optical frames already for this end of the year? We take stock in this article about the favorite models of the […]