Blog

In the ever-evolving world of optical marketing , social media has emerged as a driving force, transforming the way optical professionals interact with their audiences and drive their activity. Let's dive into the powerful impact of social media in the context of optical marketing and explore the essential strategies that make a difference. Social media […]

Faced with the main concerns of our modern society, namely purchasing power and ecology, purchasing habits are transforming. Commerce is being disrupted by new methods seeking to offer both attractive prices and sustainability. The reconditioned market has largely invaded digital and offers offers at attractive prices. What about the optics in all this? After all, […]

The strength of luxury lies in its colossal means , which ultimately allow it to embark on any trajectory. However, faced with a business that aims to be more responsible, where digitalization makes processes more transparent, we are entitled to ask ourselves the question: can luxury optics take the turn that we expect of it? […]

In the world of eyewear, some models can reach crazy prices. What are these models? Why can their value explode? We focus on the most expensive glasses in the world. The most expensive glasses: why such prices? Of course, the manufacturing processes and the materials used will largely contribute to increasing the price of a […]

The question of ethics in the commercial sector is not new. Although operations are flourishing, there is still much to do. Lately, players in the optical industry have felt it necessary to join forces to strengthen the second life market, but also in solidarity campaigns. Overview of some of these operations. Why partnerships for a […]