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Glasses and unusual materials: extravagance or real innovations?

10 octobre 2018

Paper, cardboard, cork, marble or even seaweed, there is no limit in the manufacture of frames. Glasses with unusual materials prove that manufacturers have the resource! The reasons for these choices are many, but are these innovations really useful for the user or do they only serve to make an impression? Unusual materials: surprise while […]

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To follow: digital trends at the service of optics

26 septembre 2018

It's up to everyone to find new ideas to identify or expand their target, goals, branding. Very often, we imagine that the new marketing trends are reserved for those who have a new job or big means. However, it is clear that it is more and more easy to talk to its customers. customers, to […]

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Industrialists: how to support humanitarian associations of optics?

26 juin 2018

More and more players in the optical sector are engaging in humanitarian sponsorship with charitable organizations to help them make optical equipment accessible where it is difficult, if not impossible, for 'get some. Does your company also want to embark on this philanthropic adventure ? In France or abroad, with people in situations of precariousness […]

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View and food: how to advise your customers?

19 juin 2018

Everyone knows that a healthy and varied diet is essential for the proper functioning of our body. But did you know that certain foods are beneficial to eyesight , or even help fight visual disorders like AMD ? Here are some food tips to share with your customers to maintain good visual health ! Vitamin […]

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Baby glasses: what specificities?

7 juin 2018

The sight of young children is particularly sensitive ! Indeed, the eyes of these are built during their first six years. That is why it is essential to protect them and in some cases to correct the sight at the earliest. Whether they are by sight and / or solar, we take stock of the […]

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