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DOSSIER Sports optician: a vocation!

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sports-optician

Sport is becoming more and more important in our lives. And for good reason, its benefits are no longer to be proven. Apart from the physical and physiological aspect, it represents values of mutual aid and benevolence, self-confidence, serenity and well-being. It is also a sector of innovation and is one of the most attractive markets, both in terms of supply and demand. It is for all these reasons that becoming a sports optician goes far beyond the association between the practice and the sale of frames. It is above all a vocation!

Sport, a promising market

In France, one in two people practice a sport, in small doses or intensely. During this practice, 80% of the information that the brain processes passes through vision. However, when an athlete chooses his equipment, he will not naturally turn to optics. However, we consider that you need the right pair of shoes, adapted to the terrain you are using. Ditto for the outfit, depending on the characteristics of the sport practiced.

The observation is identical for the optics. There are as many sports as there are opportunities to practice them. The grounds are diverse: water, asphalt, sand, lawn, clay… They are practiced indoors and outdoors. The eyes are therefore subject to bad weather, obstacles, artificial or natural light…

Becoming a sports optician means taking into account all the components of sports practice. Thus, for outdoor activities, it is advisable to protect your eyes:

  • Wind and weather
  • Shocks
  • Dust
  • UV rays
  • Brightness changes

Practice in open water or in the pool requires caution:

  • Chlorine
  • With pressure
  • With sea salt and spray

Mountain sports also have their specificities: the reverberation of snow, speed, UV rays…As do indoor activities (heavy perspiration, artificial light…)

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The sports optician, support for athletes

The great advantage for a sports optician is that his customer will want to complete his equipment when entering his store. Its expectations are high in terms of performance and comfort. Furthermore, the optical products sold by an optician are specialist products, which do not compete with the equipment sold in sports stores.

But for the optician is recognized as a sports specialist and recommended, he must make himself known. For this, sponsoring, accompanying sporting events is an excellent way to prove yourself and present your products. And events, that's not what's missing. Every weekend in France, a multitude of sporting events are organized.

Another possibility: intervene in a club and offer visual assessments and thus know the particularities of each one in order to present their products there. To become this unfailing support, the optician must be constantly aware of the latest innovations. To do this, he must operate a constant operational (and competitive) watch.

It should be remembered that it is not only visual acuity that is important for the athlete. His comfort and his confidence in his equipment must be absolute. In this sense, photochromic lenses are a real innovation for the sports consumer. They allow him to be serene during his training and competitions. Other points, such as lightness, are also very important.

Smart glasses, future link of a strong relationship between the sportsman and the optician?

The next-generation eyewear market will undoubtedly leave a lot of room for the sports sector. Some brands have already largely started this shift. The possibility of having your data in real time while remaining focused on your field is a significant advantage of pairs of glasses. Especially compared to smartwatches and smartphones. Ease of use is essential, as is ergonomics that won't get in the way of the user.

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The sports optician must therefore really look into the subject. In a very short time, none of them will be able to detach themselves from a radius reserved for connected mounts. The risk would be to be overtaken by specialized sports stores. The sports optician must retain the advantage of his expertise in the field of visual acuity, his skills for carrying out check-ups, while being a pioneer in the smart glasses market. To do this, he will have to know his subject inside out, master the technical terms of sports jargon (VO2 Max, Allure, FCM…) to explain the data offered by the different models of frames. But that shouldn't be too complicated: after all, when you choose to be a sports optician, it's very often because you are passionate about sport!

This very importance of smart glasses is a very important shift for opticians to address. Indeed, it will determine the ability of the latter to differentiate themselves, to get ahead of the competition outside of optics while establishing them as a true specialist in sports disciplines.

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The sports optician, at a time when the number of practitioners is constantly increasing, plays a key role in the optical sector. Both consumers and specialists will be in a win-win situation. In addition, specialization in the field of sport can make it possible, at a time when the difficulties in recruiting are indeed a reality, to retain a close-knit and united team around the same passion.

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In the end, the values of sport are found at all levels and are an excellent way to give a boost to your career!

Sources: Essentiel de l optics , sports eyewear .