Stories of Opticians: Claude Fersing, inventor of lunetorology
In the small world of optics, talent is not scarce, and opticians' stories are often astonishing. Claude Fersing is one of them. Optician in Strasbourg, he created and registered the concept of lunetorologisterie . This word may sound barbaric, but in reality it is intended. Because the latter questions, intrigues, and pushes curious people to open the door of his store, C l'Optique , in Strasbourg. There is even a definition in Latin *. Original, you say?
Stories of Opticians: Discover our interview with Claude Fersing, an optician like no other.
Hello, Mr. Fersing. You are an optician in Strasbourg and set up your store, C l'Optique, in 2005. Can you tell us about your career?
After a bac ES (economic and social), I entered the plastic arts of Strasbourg, with in parallel courses in the decorative arts of Strasbourg, in textile creation. The CAP in sales fitter and the BTS OL were subsequently obtained, while working at an optician.
You created the concept of lunetorology in order to "redefine a new approach to profession ”, can you tell us more?
What I don't hear "new approach" is maybe to try to remain independent, without a brand, and to simply sell glasses that you like. [ =]
You create tailor-made models, which gives you great freedom. Do you set limits for this artisanal work?
The only limit comes from the materials or skill of the craftsman. But it is above all the grain of customer madness that gives us this great freedom. You create tailor-made models, which gives you great freedom. Do you set limits for this artisanal work?
"Eyewear completes a personality, and you have to know how to push customers a little to make them evolve."
What do you prefer? Create or advise? Why ?
One does not suit the other, fashion also comes from the streets. Glasses complete a personality, and you have to know how to push customers a little so that they evolve. Cut off from the world and create in a bubble has its limits.
Today, if you could go back, is there anything you would do differently? If so, what?
I would probably not give so much importance to the opinions of others. You have to follow your intuitions, not be afraid to have your own experiences. Especially because it is these experiences that allow you to recognize those who are not on your side.
Find Claude Fersing in his store C l'Optique, 26 Rue des Tonneliers in Strasbourg and on the web.
Many thanks to M Fersing for giving us some of her time. Regularly find other optician stories on the Eyes Road blog!
* Lunetorologista dicitur who facit and sell optica instrumenta vel perspicilia. Quod verbum a Claudio Fersing in Argentorato ad novi negotii rationem novam definiendam MMV aD institutum est. (We call Lunetorologiste the one who manufactures and sells optical instruments and glasses. This word was created in 2005 by Claude Fersing in Strasbourg in order to redefine a new approach to his profession.)