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Sports sponsorship of optical players in 2018

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Sports sponsorship is a marketing tool that combines the means used by a company to support an event, a team or an athlete! Through these partnerships, brands increase their visibility and reputation while associating their image with that of the sport concerned, in order ultimately to develop their sales. The optics sector was not mistaken. He has been supporting many sports events for decades. Focus on the sports sponsorship of optical players in 2018!

Performance, rigor, precision, surpassing oneself, team spirit … Each sport conveys its own values . For this reason, brands take care to choose the sports fields that match their image , but obviously also those that enjoy strong media coverage . The world of optics has always been fond of sports sponsorship . It's still the case in 2018! Here are three examples of sponsorship contracts that "roll" between sport and optics:

Krys and the little queen


Krys renews his official sponsorship partnership with the Great Loop for the fifth year. And this until 2020! From June, Krys stores will take the colors of the Tour de France . The brand will also always sponsor the white jersey rewarding the best young person under 25 years.

The program of this 105th edition: a great national game, bikes and jerseys to win in the shop, but also awareness through the renewal of the famous " Bus of the View ". Always in partnership with the Krys Foundation , it will offer free eye tests during the stages of the tour. A sports sponsorship to follow on social networks via the hashtag #KrysEnvoieMoiSurLeTour

Thoroughly gum with Carrera


The transalpine group Safilo has signed a sponsorship deal that combines its Carrera brand with the Italian-Swiss Alfa Romeo Sauber Formula One team . What could be better for the brand with the evocative name of automobile models and competitions than to be now affiliated with the queen category of motor sport?

This choice is all the more relevant as it accompanies the return of Alfa Romeo . The Carrera logo will be present on the car and on the equipment of the driver. A very "Forza Italia!" Partnership.

Bollé rear wheel


Cocorico! The sign Oyonnax Bollé chose a virtuoso handlebars to wear the colors of his solar. And not least because it is Johann Zarco , the most successful French motorcycle speed rider in Grand Prix. He is notably world champion 2015 and 2016 of Moto2 and now officiates in MotoGP .

A Franco-French partnership that promotes the common values ​​of the manufacturer and the sportsman: pushing the limits!

The sports sponsorship of the actors of optics is a long love story that goes through the decades. For good reason, it remains an effective communication lever that makes known, and makes you love!