The 3 best muse of lunetiers in 2016
The year 2016 was rich in prestigious partnerships for optical eyewear brands. And this year, as often, it's the film and song professionals who have attracted attention. Overview of the best muse of lunetiers in 2016.
Sharon Stone for Afflelou
The brand Alain Afflelou hit hard this year again making the famous American actress Sharon Stone the face of his commercial back to school. And the brand, which continues its three-year partnership with the star , has seen the big picture for 2016. The campaign is broadcast since mid-September on all terrestrial channels. Added to this are a national billboard campaign and a movie broadcast. So you really have to want to miss it!
In this spot, Sharon Stone highlights Afflelou's Win-Win offer: two pairs of glasses guaranteed for life and replacement lenses if the view changes. All from € 11.90 per month for 24 months. To materialize all the possibilities offered by the offer, we see in the spot changing glasses at every moment of the day. "I change everything except my optician," says the iconic actress. The spot was shot in Los Angeles under the direction of director and photographer Frederic Auerbach . The latter then succeeds Luc Besson, who carried out the 2015 campaign.
Pirate Heart for Fendi
After Xaviel Dolan for Vuitton, this year's Pirate Heart singer was chosen by Fendi to launch her new eyewear collection, making Canada one of the most noticed musicians breeding grounds.
Entitled Eyeshine , the collection embodied by the singer displays a creative and futuristic design , with its magnetic mirror effect on the entire frame. As for the colors , we find those that were used by the Italian brand in its spring-summer runway this year: yellow with golden lenses, turquoise with blue lenses, white with silver lenses and black ruthenium with Black Flash lenses.
Scott Eastwood for Persol
Another Italian brand that hits hard this year in terms of collaboration: Persol . The eyewear chose to bet on his Scott Eastwood , son of the legendary American actor and director Clint Eastwood, for his spring-summer 2016 collection .
The young actor posed in front of photographer Mathieu Cesar's lens for a series of black and white portraits. The staging is young, dynamic and natural , to embody the revival of the iconic solar model Persol, called '649' . A new generation of glasses, embodied by a member of the new generation of actors!
The love story between stars and eyewear is not ready to stop … We even announce already the partnership of Will Smith's famous daughter, Willow, with Chanel for 2017!