Eyes-Road - Another vision of EDI > All Blog > Marketing de l’Optique > Les meilleures campagnes de pub de l’optique

The best optical advertising campaigns

Reading time : 2 minutes


It's almost holidays! On this occasion, optical professionals try to stand out by carrying out remarkable advertising campaigns . But it's not only during Christmas time that good ideas come out. Back on some of these remarkable campaigns.

Best optical advertising campaigns: quirky and emotional

The advantage of TV advertising is that it allows us to take the viewer where we want, and then take it the opposite way. To promote its "Eye Vital" capsules, the DoppelHerz brand does not hesitate to play in an offbeat tone .

[Embed] https://www.youtube.com/watch? v = PhVmjR5O1Dc [/ embed]

Benjamin Optician , for his part, prefers to have fun with our passion for new technologies by promoting video games, mobile apps and television consumption to promote Eyezen lenses .

https://www.youtube.com/watch?v=bpPiBuTXjUY [/ embed]

And then, the emotional register is always highly valued. Proof of this is with the Pearl Vision campaigns, which are among the most moving.

Discover Olivia's dreams:

https: // www .youtube.com / watch? v = 7APNcaVt7YE [/ embed]

And Ben's oversized glasses:

https://www.youtube .com / watch? v = Y-5-MO5XTgs [/ embed]

And what about Christmas?

Optical advertising campaigns are also suitable for Christmas and this year we will remember the hilarious advertising of Générale d'Optique, which intends to help a Santa Claus whose eyesight is dangerously diminishing :

https://www.youtube.com/watch?v=Nel1sXi6Ldg [/ embed]

On the side of 'Alain Afflelou, it is rather the reindeer who would need an examination and above all, several pairs of glasses:

https://www.youtube.com / watch? v = cMCdOlJDjZ8 [/ embed]

Standing out with advertising is always a difficult exercise, but some advertisers are doing with honor. There are a multitude of original, funny and moving campaigns that we love to watch. There is no shortage of optics in this tradition.

No doubt that in 2020, we will share new ones with you.

[ =] In the meantime, the whole Eyes-Road team wishes you all a very merry Christmas and a great holiday season!