Lunetiers: the 3 licenses that were printed in 2016
Today, there are a multitude of eyewear collections and brands. To stand out from the competition, eyewear companies have found several solutions, including the acquisition of prestigious licenses: famous brands or collaboration with world stars. We have selected for you three licenses that made them speak at the beginning of 2016.
Oliver Peoples x The Row
You probably knew Mary-Kate and Ashley Olsen long before they launched The Row in 2006. Yes, it was the famous twins who shared the role of Michelle Tanner in the series La Party at Home !
This season, they have chosen to collaborate with the American brand Oliver Peoples , known for its vintage-inspired sunglasses. The Olsen Sisters sign a solar collection , based on a feminine approach to vintage classic frames, a reinterpretation of six forms that have marked the history of Oliver Peoples. A first for the brand of glasses and an excellent operation for the twins, who mark their big return to the front of the stage this year!
Rihanna x Dior
A collaboration that also looks very lucrative: that of Rihanna for Dior . Two years after collaborating with the brand on "Secret Garden IV", the famous singer this month signs a new exclusive collection, which is already much talk about her. Soberly titled "Rihanna", it consists of a model with a futuristic design , available in six colors : pink, green, blue, silver and red (753 €), as well as a more luxurious 24 carat gold frame (1750 € =.
The singer, who mastered his communication with a master hand, has already unveiled the model on his account instagram last month. And he did not leave his fans indifferent: nearly 20,000 I like on the photo … The blow of pub is assured for Dior!
The model will be available in Dior stores from June!
Swatch x Safilo
A great deal for the Italian designer Safilo , who has just signed a collaboration agreement with Swatch , the world's leading watchmaker. Called "The Eyes" , the collection of sunglasses is creative, fun and lifestyle oriented.
The calculation is excellent for Safilo , which adds to its portfolio a modern and well-known brand around the world , which allows him to reach a new target . A collaboration that also suits the watchmaker Swatch , extending its range of products to glasses .
The collection will first be marketed through Swatch's worldwide network of outlets , as well as in Solstice stores, Safilo's US retail chain, before invading high-end eyeglass retailers. It can also be found online here on the Swatch site.
So, do you fall for one of these collections? 😉