Eyes-Road - Another vision of EDI > All Blog > Marketing de l’Optique > Lunettes & Style : Les plus beaux magasins d’optique

Glasses & Style: The most beautiful optical stores

Reading time : 5 minutes

finest-optical-stores

Owning a store that reflects your image matters. This rule also applies in optics . Some have chosen to present their products in an original and innovative way. Faced with this approach, the American optical magazine Invision Mag created the competition 'America's Finest Optical Retailers.' Perfect to integrate our section 'Glasses & Style'. We present to you a first selection of the most beautiful optical stores .

Fine Eyes (Ridgeland, USA)

Fine EYes1 @Daniel P Smith – Invision Mag [/ caption]

In a sublime building updated, the boutique ' Fine Eyes ', located in Ridgeland, Mississippi, combines pop colors for touches that are both old and modern.

The refined decoration allows to highlight original and colorful frames, on picturesque displays. The anecdote: every Sunday, the owner, Cleve Barham, comes to clean and reorganize his store. Thus, the latter changes every week!

[Caption id = "attachment_11241" align = "aligncenter" width = "600"] Fine EYes2 @Daniel P Smith – Invision Mag [/ caption]

Swell Vision Center: your favorite music welcomes you

Let the owner speak straight away: "My favorite patients are those who come with their dogs, have a beer and get to know us by receiving all the necessary care and advice and listening to good music and then leave ready to share their amazing experience with their friends. "

swell center @Heath Burslem – Invision Mag [/ caption]

You can hardly be more American. This is not necessarily the idea we have of an optical store and an ophthalmology center , but why not. Swell Vision Center is located in Leland, North Carolina. Founded in 2016 by Craig Scibal, the latter wanted a shop where patients could feel at home.

The staff therefore offers all entering what they want to drink and what music he wants to listen to. This does not prevent Craig from putting the package on the training of his employees so that they are able to carry out all the necessary tasks.

[ caption id = "attachment_11245" align = "aligncenter" width = "600"] swell_49 @Heath Burslem – Invision Mag [/ caption]

Among other innovative ideas, the company hosts mini-parties as soon as a 5-star review on Google is posted, works with local brewers and offers goodies, t-shirts, pairs of socks to its patients.

The Optical Boutique, Vintage & elegance

Our number 3 is in Canada. Among the finest optical stores is ' The Optical Boutique ', founded in 1979 in Vancouver. Its very vintage design has made it a stronghold of optics, not only in the city, but throughout the country.

[Caption id = "attachment_11246" align = "aligncenter" width = "600"] Optical-Boutique1 @Heath Burslem – Invision Mag [/ caption]

On the service and marketing side, we are still much more 'classic' but with a model that has worked for 40 years. Thus, the hobby of the owner, Sue Randhawa, is simple and effective: to sell quality products at a reasonable price and to offer an irreproachable service!

Told like this, we say to ourselves that customer service has never been easier. And the results are there: a clientele of regulars and faithful, in the middle of a store of exhilarating beauty, with many details.

[ caption id = "attachment_11247" align = "aligncenter" width = "600"] Optical-Boutique2 @Heath Burslem – Invision Mag [/ caption]

Among the originalities, the store works with designers and offers, once a year, a scholarship to student to show up at fashion week.

Karoo: it's adventure

We completely change our style with this magnificent optical store in safari mode . Founded by two South Africans, Dr Gavin Cohen and Mark Meyberg in 2015, Karoo emphasizes travel and adventure.

[Caption id = "attachment_11248" align = "aligncenter" width = "600"] Karoo1 @Melanie Winderlich Preis – Invision Mag [/ caption]

From tables and displays in solid wood, to pairs of glasses that point from the ceiling lights, we enter into another idea of optical. Despite this tribute to travel, Karoo wants to be local and only offers one brand: its own.

[Caption id = "attachment_11249" align = " aligncenter "width =" 600 "] @Melanie Winderlich Preis – Invision Mag [/ caption]

And the staff take care of everything: once the visual examination is performed, the patient gets a Karoo passport which allows him to do his shopping directly on the site! A great marketing idea that goes directly into the spirit of the brand.

The Optical. Co, Columbus, OH

Our last store is located in Ohio and offers an industrial and minimalist universe. On old brick walls, the glasses are presented simply and effectively. The Optical.co also makes its own pairs, which it sells among other brands. And for every pair of glasses sold, the store plants a tree.

[Caption id = "attachment_11250" align = "aligncenter" width = "600"] Optical.co @Heath Burslem – Invision Mag [/ caption]

On the medical side, we are taking care, with a complete examination but also a screening for glaucoma . The measurements are taken comes from a connected tablet. Customer service is the same whether you go through the store or the site, a very important point for all staff.

[Caption id = "attachment_11251" align = "aligncenter" width = "600"] Optical.co2 @Heath Burslem – Invision Mag [/ caption]

Other beautiful optical stores will follow in this Eyewear & Style section . In the meantime, feel free to tell us in the comments which store you liked the most.

Source & photos: InvisionMag