Eyes-Road - Another vision of EDI > All Blog > Marketing de l’Optique > Lunettes & Style : Tendances de fin d’année

Glasses & Style: End-of-year trends

Reading time : 2 minutes

frame-trends-2020

Some would say that it is time for this painful year 2020 to come to an end. to take our annual update on eyewear trends for the end of the year.

Glasses Trends: styles that assert themselves!

From the end of summer and the arrival of autumn, trends already seen during different periods were affirmed. Thus, the growth of round shapes glimpsed in recent months is confirmed, although thicker.

The proportions of the frames are widening to give them more body . Be careful, however, during fittings: they must not go beyond the contours of the face.

danshari-eyewear

On the women's side, more than ever, we give pride of place to bold geometric shapes . To increase the personality, we push back the contours, we redefine the curves, we widen the extremities to highlight the look.

VM-Atelier-Liberty

We also find more and more material on the men's side. After the minimalist and discreet trends , we are happy to add color . We also don't hesitate to play on noble and elegant materials , such as wood. We don't hesitate to innovate either, thanks to 3D printing , which offers limitless possibilities!

Focus on sustainability

What makes an optical or sunglasses frame so elegant is also its propensity to last over time. The choice of materials is important. The very traceability of a frame gives it credibility. Check out the great presentation video of Gold and Wood .

As for the colors, we will operate for liveliness , again, for more personality. But also to contrast with the very natural trend in the choice of materials used. Metal, wood, titanium, acetate need life. To do this, yellow, green and orange are added, sometimes very soberly, sometimes not.

An example with these Etnia Barcelona models:
[= ]

Etnia-Barcelona-Clara
Etnia-Barcelona-Wigwam

We also add texture to it. The patterns, already very trendy in 2019, confirm their revival. Tortoise, scales and other patterns, once a guarantee of eccentricity , are becoming more and more present. A trend to be confirmed with the passage of winter!

And you, what trends would you like to highlight?