Optique Mag, "Eyes-Road always mobilized"
Article published in Optique Mag from September 2016.
The European Economic Interest Grouping (EEIG) continues to offer solutions to industrialists and opticians around EDI (electronic data interchange) by changing its offer.
Thus, thanks to the Liberté offer, the manufacturers are free to distribute four annual catalogs in the correct format and authorize the taking of orders or sales information in a fast, transparent and secure way. Its Liberté + version allows the distribution of catalogs and the reception of orders without limit of number to tariff conditions studied. 80% of the industrialists contacted subscribed to one of these two offers in the six months following their launch last year.
Since 2014, Eyes-Road also offers a free and accessible Autonomy offer via software Management. Thanks to it, the opticians download the standardized catalogs of the suppliers and teletransmit their orders. They are informed in real time of the launch of new catalogs. 9,800 opticians are already connected to the platform. Free online training is available for suppliers and opticians.
Eyes-Road is committed to communicating to provide appropriate responses to developments in the sector. For this, the EEIG regularly offers newsletters and is present on the social networks Facebook, Twitter, Linkedln and Viadeo. On Eyesroad.com, a blog attracts more than 1,000 visitors per month.