OPTO11, a standard for catalogs produced in the service of the profession
After a period of experimentation, observation and acceptance of the profession, it is clear that manufacturers – contact laboratories, eyewear and glassmakers – are starting to massively produce their catalogs in the international standard OPTO11; Discover the list of these by clicking here …
The association EDI Optique announces in 2011, the birth of a new universal standard of catalogs having, among other aim, modernize the OptimEyes format; the latter has been used for many years and shows some signs of weakness, due to the evolution of products. Other objectives such as the reduction of control errors, the end of manual input, or the fluidification of data exchanges within the industry, are highlighted.
[= ] In contactology, the big novelty is the use of barcodes identifying each product uniquely, and this, to ensure traceability or to facilitate logistics. New technical information is integrated in order to be closer to the Contaguide.
The frames follow the novelty by integrating a GTIN code (provided by GS1 ) guaranteeing their unicities at the world level. The catalogs also include new marketings (product photos) and technical information (pantoscopic angle, shapes).
The glasses are not left behind; Product codes, already existing in previous versions of electronic catalogs, evolve to differentiate, for example, a glass of stock from a glass manufacturing, which has an impact on the purchase price.
[ =] To finish with innovations, packs and offers; the former allow to associate several products to constitute a new finished product, the second ones give more latitude to the distribution and the industrialists as for the commercial offers (example, the 2nd pair).
Why electronic catalogs
We will once again recall the advantages of creating and publishing electronic catalogs,
● Creating a unique product repository (marketing, technical).
● Decrease time and cost of creating catalogs
● Increase the quality of information disseminated to customers
● Reduce or even cancel the error rate of electronic orders.
To your catalogs. ..