An optician's job is changing
Traditionally, the job of optician is done in a physical shop, in contact with customers. Real ophthalmologist relay, the optician welcomes, advises and orients on the frames or the treatment of the glasses in order to deliver the pair most adapted to the customer's needs.
Today, this traditional vision of the optician profession is changing. We have noted 3 examples of changes in the optician's profession that we can meet at present …
Launched by a state-certified optician, Karine Mocholi, we can find in Bordeaux and its region the service My optician at home , which moves home so, but also in business, retirement home and in the middle hospital.
Very useful for people with reduced mobility, comfortable for busy people, this service is as qualitative as when the optician's job is done in the shop.
Glasses and lenses on the Internet
Some wanted to change the profession of optician via the Internet. This is the case of Sensee which in a desire to simplify the distribution and removal of intermediaries offers mounts to 49 € on its site.
A true revolution of the optician profession here since Sensee draws, manufactures and sells its own pairs , all of French manufacture …
Often badly received by the profession, it now takes indisputable market shares over the years.
Any commercial sector ends up seeing a price war raging … This is now also affecting opticians. Glasses for everyone is in the discounter niche. The proposal is simple: fairly small ranges, made in China, which allows to buy mounts between 5 and 20 € … By adding the glasses between 10 and 30 €, the final bill is necessarily light. =]
Like fast-food, Glasses for Everyone also relies on the speed of execution and delivery of the pair through their workshop: in 80% of cases customers leave directly with their pair on the nose!
A sensitive subject but nevertheless important, since at the time of "disruption" or "Uberisation", any sector of activity is questioned … but for how long?