www.frequenceoptic.fr, "Eyes-Road: better and better relations between opticians and suppliers"
Recently set up by the EEIG Eyes-Road, the " Sell Out " service "Optimizes and refines the relationships between opticians and suppliers. By sharing information about the best sales of the moment, the former allow the latter to be more responsive and relevant in their product offerings.
Electronic data interchange, more commonly abbreviated as EDI, progresses every year more. More and more opticians resort to it more and more often. Last year, no less than 10 million order transactions passed through the Eyes-Road platform, to which some 11,500 opticians are connected. In recent weeks, a new service, called " Sell Out ", has come to enrich the offer of the European Economic Interest Grouping (EEIG) which federates, remember, nearly 90 members (eyewear, glassmakers, labs, distributors, etc.). " This is a wish of opticians, " Philippe Cellier (photo), the director general of the EEIG, recently told us. In fact, this service was obviously highly anticipated by opticians to the extent that it optimizes their relationship with suppliers, including eyewear. " Since opticians are able, via the platform, to communicate their actual sales information, manufacturers, for their part, clearly identify trends and guide their proposals in the most effective marketing and sales sense ," says Philippe Cellier . Real-time exchange of information on the best sales of the moment facilitates the adaptation of suppliers. And for good reason: by knowing the products that "go out the most", they are able to adapt their production. In doing so, they anticipate orders and inventory management more easily. Opticians, they are more quickly delivered the bestsellers that are now more readily available. " The Sell Out is really a relevant tool because it always better adjusts the optician-supplier relationships. Clearly, everyone wins, " says Cellier.