Blog

Dynamisation of a declining attendance, optimization of off-peak periods, customer loyalty or lead generation: commercial animation is an essential tool for retailers and particularly suited to opticians, who face a high level of competitiveness. Point-of-sale animation is always a vector of traffic and sales! From a simple punctual showcase to a dozen commercial activities, through […]

At a time when the French announce spending an average of 1 hour 20 per day on social networks and where the optical industry continues to innovate constantly, it is not surprising that the two sectors come together to sometimes be one. Apple glasses, Facebook or Snapchat , when social networks and optics go hand […]

Organic food, fair trade or "made in France" production: eco-friendly consumption is attracting more and more French people, and optical innovation is no exception. Wooden, recycled plastic or algae glasses, handmade, the industry continues to adapt to the well-being of the planet, and the greatest pleasure of eco-consumers! Eco-friendly materials for eco-friendly production Big trend […]

The silver economy is not surprisingly one of the growth markets in the field of optics: over sixty years account for more than a quarter of the French population. In these seniors, it is rare not to have visual trouble, presbyopia in mind. To allow everyone to age better, the world of optics develops business […]

Want to scare their friends or test what would give green eyes to their face? More and more manufacturers are offering color contact lenses for your customers, with or without correction. These cosmetic lenses of another kind can be subtly colored to sophisticated look, or even more festive , until the impression way cat's eye. […]