Blog

No need to take the sun out of the first ray: thanks to the photochromic lenses (or glasses with variable shade), the glasses adapt automatically and very quickly to changes in brightness. We review their benefits. Photochromic lenses: what is it? The principle is simple: they contain photochromic molecules, which react to UV rays and […]

This year 2016 was particularly rich in beautiful advertising campaigns among actors in optical-eyewear, especially on television. Some have bet on the trend of the moment: the customization of the frames and the tailor-made . Others have focused their spot on emotion and customer relationship. We return to the most significant campaigns of 2016! Three […]

Today, manufacturers have different techniques to seduce their customers: opticians. From the quality of their products, to the innovation, through the additional products, we present you our 3 main tips to please them! Banking on originality Before developing more advanced techniques to attract opticians, why not, first, bet on the originality of your products ? […]

Today, many brands from different industries are coming together to create unique products that blend their two worlds. But they are sometimes so far apart, that their collaboration surprises everyone. This happens especially in the optics sector, where associations are very common. We review the three most unexpected co-branding this year in eyewear! Co-branding is […]

What if school holidays were the perfect time to invest in the hobby? Binoculars, telescopes, or even monoculars: some manufacturers already offer these products in their catalog. Could this be the new vein to dig? Most leisure optics items are used in the summer. There are plenty of opportunities to observe animals, hike, hunt, or […]