Merchandising is present today in all highly competitive sectors and therefore also in optical shops … Merchandising in optical shops is the setting up of a particular scenography of the point of sale which allows an improvement of the performances. The idea here is to take into account the behavior of the customers in order […]
Read moreAs we have seen with SILMO , the optical sector is still evolving, whether through new business models or technological advances. Focus on 3 optical brands with innovative concepts. Evioo This Grenoble-based start-up, launched in 2009 by Philippe Varnier, proposes the association of e-commerce with opticians and physical shops , which is for them one […]
Read moreThe world of optics and more specifically that of in-store sales is no exception to the rule of technological evolution … Do you know the term phygital store ? At the junction of the physical trade and the digital world, the " phygital commerce " is to effectively integrate digital solutions in optical stores to […]
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