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The world of optical retail is evolving rapidly, driven by the combined effects of digitalization, new customer expectations, and product innovations. The year 2025 marks a pivotal moment, with transformations redefining the relationship between opticians and consumers. Behind these changes, we're seeing a strong convergence between in-store experience, e-commerce, health services, and personalization. Let's take […]

Smart glasses are gradually becoming a staple of the high-tech landscape. After a tentative start, the market has expanded significantly: Meta, Xiaomi, Lenovo, and Apple are all exploring the potential of this new connected device. But one question remains central to opticians, manufacturers, and consumers: what is the right price for these smart glasses? Factors […]

For several years now, smart glasses have been constantly evolving. Long seen as simple gadgets, they are now beginning to establish themselves as true interfaces capable of augmenting our sensory and cognitive abilities. Beyond visual correction and traditional digital aids, these devices could soon support memory, optimize attention, and even facilitate decision-making. Research conducted by […]

For an independent optician, to exist, you have to be seen. And to be seen, you have to know where to look. On social media, usage is evolving quickly, especially among younger people. This is precisely the target that traditional stores sometimes struggle to reach. But should we bet everything on TikTok, as some claim? […]

In a context where competition is fierce and purchasing behaviors are rapidly evolving, opticians can no longer rely on simply providing a warm welcome. Analyzing the customer journey has become a strategic lever for improving the overall experience and building loyalty. From the first online contact to the delivery of glasses, each step represents an […]