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Eyewear & Style: End-of-year trends

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Some will say that it is time for this painful year 2020 to end. While the optics and eyewear sector has been undergoing a number of upheavals for several months, it is time to make our annual update on eyewear trends for the end of the year.

Eyewear trends: styles that assert themselves!

From the end of summer and the arrival of autumn, trends already seen during different periods were confirmed. Thus, the rise of round shapes glimpsed in recent months is confirmed, while thickening however.

The proportions of the frames are widening to give them more body . Be careful, however, when trying on: they must not go beyond the contours of the face.


On the women's side, more than ever, we give pride of place to bold geometric shapes . To increase the personality, we push back the contours, we redefine the curves, we widen the ends to highlight the look.


On the men's side too, we find more and more material. After the minimalist and discreet trends , we are happy to give color . We do not hesitate to play with noble and elegant materials , such as wood. We don't hesitate to innovate either, thanks to 3D printing , which offers limitless possibilities!

Focus on sustainability

What makes the elegance of an optical or sunglasses frame is also its propensity to last over time. The choice of materials is important. The very traceability of a frame gives it credibility. Discover the superb presentation video of Gold and Wood .

Regarding colors, we will operate for liveliness , again, for more personality. But also to contrast with the very natural tendency in the choice of materials used. Metal, wood, titanium, acetate need life. To do this, we add yellow, green and orange, sometimes in a very sober way, sometimes not.

An example with these Etnia Barcelona models:
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Texture is also added to it. The patterns, already very trendy in 2019, confirm their revival. Tortoise, scales and other patterns, once a guarantee of eccentricity , are more and more present. A trend to be confirmed with the onset of winter!

And you, what trends do you want to highlight?