Blog

After having chosen an ophthalmologist and before being confronted with the choice of his glasses, the client must choose his optician ! If some consumers have their habits, others may find themselves confused in a highly competitive market: how do they choose then? While some levers seem obvious to win their membership , advertising campaigns […]

How many pairs of glasses , solar as seen, are in the closet while they could still protect or improve the sight of a third person? If some keep the same mounts of years, many others change pairs annually, or almost. To prevent collections of unused glasses piling up at home, discover ways to enhance […]

New year , new trends ! At the beginning of the year, we offer you a dive among the glasses that will be acclaimed by consumers : from the round to "no gender", through geek style frames , 2017 will be without a doubt the year of the bezel . So what will these be […]

At a time when the French announce spending an average of 1 hour 20 per day on social networks and where the optical industry continues to innovate constantly, it is not surprising that the two sectors come together to sometimes be one. Apple glasses, Facebook or Snapchat , when social networks and optics go hand […]

Organic food, fair trade or "made in France" production: eco-friendly consumption is attracting more and more French people, and optical innovation is no exception. Wooden, recycled plastic or algae glasses, handmade, the industry continues to adapt to the well-being of the planet, and the greatest pleasure of eco-consumers! Eco-friendly materials for eco-friendly production Big trend […]