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Influencers and Opinion Leaders: a good idea?

5 novembre 2019

Able to federate a large community around his personality, but especially its content on social networks or more broadly on the web (blog, personal website …), the influencer is has become crucial for many brands. As proof, two-thirds of them now integrate them into their digital strategy. Who are they ? What is their specific […]

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Eyewear: a sector turned towards ecology?

29 octobre 2019

Accessory that follows the modes, made from an assembly of several elements not conceived at the same place, all or partly refundable, nothing predestined the Ecological glasses to exist. However, in the small world of optics , in a global public opinion that is greatly concerned about the turn that takes certain events, we do […]

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Back to the 2019 Silmo

17 octobre 2019

The 53 th edition of Silmo Paris was held from September 27 to 30. Back on a lounge growing success year after year. For this new vintage World Optics, there were 35,888 visitors, an increase of 2.5 % compared to 2018. The majority of visitors were international but the French were, of course, the rendezvous. […]

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The trend mounts of the end of 2019

5 octobre 2019

We have come full force into the autumn, the Silmo has just closed and Christmas is fast approaching. So many good reasons to take a look at the trends that accompany the optical frames at the end of 2019. Trends optical frames: the beautiful color Autumn is always a colorful season. Manufacturers are inspired by […]

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History of Optics (Part 1)

26 septembre 2019

Optics is the science of light and especially the ways in which light conveys a variety of information. It is from these fundamental principles (formation of images, propagation of light rays, nature of colors …) that all the physical and biological knowledge that will allow to understand the disorders of the vision and to take […]

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