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It's almost holidays! On this occasion, optical professionals try to stand out by carrying out remarkable advertising campaigns . But it's not only during Christmas time that good ideas come out. Back on some of these remarkable campaigns. Best optical advertising campaigns: quirky and emotional The advantage of TV advertising is that it allows us […]

Second part of our file on the history of optics . It's time to talk about the innovations that have followed the research of antiquity and rebirth and to mention some of the major players and companies in the field. As much as to make a point on the future of optics … A new […]

LED lighting (light-emitting diodes) is a very widely used technology. It has many advantages: bulbs that do not heat, energy saving, longer life … in short, it would be absurd to do without. But what about our eyes ? LED technology, what is it? From a technical point of view, there is no better lighting […]

Choosing tinted lenses can be challenging for a customer. Indeed, several criteria are to be taken into consideration. Again, each person has different needs and expectations . We propose you to make a point on the advice to lavish. Choice of tinted lenses: very different criteria @Pixabay [/ caption] There are four main criteria that […]

An estimated 2.5 billion people have an uncorrected vision problem . Others have been able to correct these defects through optics or surgery. Still others have an eye that has no defect. But with age and the screens that are popping up everywhere, our world is fertile ground for vision blemishes. If the fight against […]