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18 février 2025
Reading time : 3 minutes

  Dans un secteur où l’expérience client joue un rôle central, le marketing sensoriel reste un outil encore trop peu exploité en magasin d’optique. Pourtant, l’activation des sens – vue, ouïe, odorat, toucher – influence de manière significative la perception et le comportement des consommateurs. Comment les opticiens peuvent-ils s’appuyer sur ces leviers pour améliorer […]

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FILE The optician facing artificial intelligence: threat or opportunity?

10 février 2025
Reading time : 5 minutes

Artificial intelligence (AI) is now making its mark in many sectors, including the optical sector. From automated diagnostics to virtual fittings, these technologies promise significant advances. But in the face of this digital revolution, should opticians see AI as a threat to their profession or as a lever for innovation? Let's zoom in on the […]

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The Impact of Screens on Color Perception: What Role for Optics?

3 février 2025
Reading time : 3 minutes

In a world where screens are omnipresent, our eyes are constantly solicited by the light emitted by these devices. Whether for work, leisure or communication, this prolonged exposure raises questions about its potential impact on our vision. How do screens influence our perception of colors and contrasts? What mechanisms are at play? And above all, […]

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FILE Optics and Astronomy: science at the service of the stars

20 janvier 2025
Reading time : 4 minutes

Optics and astronomy form a fascinating duo, combining technology and a passion to explore the mysteries of the cosmos. While optics is known to improve our everyday vision, it is also an essential tool for amateur astronomers, allowing for an in-depth exploration of the starry sky. With specially designed telescopes and binoculars, stars, nebulae and […]

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Top most read articles in 2024

7 janvier 2025
Reading time : 4 minutes

New year, new Top! The year 2024 was rich on the Eyes-Road blog. The opportunity for us to look back on the articles that you voted for. The least we can say is that there is something for everyone! Here are the most read articles in 2024. #1 Pop-up stores in optics: Ephemeral Concepts, New […]

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