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Connected glasses: should you invest?

4 octobre 2016
Reading time : 3 minutes

Take a photo, record a video, search or request a route … All of this is now possible without having to take out your smartphone with the connected glasses. But a few years after its birth, this technology has not finished developing. How it works ? We talk a lot about it, but few really […]

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Driving glasses: is it necessary?

28 septembre 2016
Reading time : 3 minutes

When we drive, our eyes are put to the test. Glare from the sun or the headlights of cars, fog, reflection of light on wet ground … Not to mention other users and signs. To allow us to ride safely, know that there are now glasses specifically designed for driving. We do the inventory. Everyday […]

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CE marking: the conditions to be fulfilled

21 septembre 2016
Reading time : 3 minutes

In order to be sold in the European Union and therefore in French territory, the glasses must be marked "CE" legibly, visibly and indelibly. This marking is affixed by the manufacturers themselves, to prove that their products comply with European standards. The conditions to be fulfilled are reviewed. What does the CE marking mean? The […]

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Industrials: the most beautiful communication campaigns

7 septembre 2016
Reading time : 3 minutes

This year 2016 was particularly rich in beautiful advertising campaigns among actors in optical-eyewear, especially on television. Some have bet on the trend of the moment: the customization of the frames and the tailor-made . Others have focused their spot on emotion and customer relationship. We return to the most significant campaigns of 2016! Three […]

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Special file: The tailor-made boom

2 septembre 2016
Reading time : 4 minutes

After ready-to-wear, it's time to gradually adopt the custom-made trend. Weary of standardized frames that they will find everywhere, customers are increasingly demanding unique glasses that stick perfectly to their desires. Panorama of all the tailor-made optical solutions that are revolutionizing the market. Customizable glasses This desire to stand out , frame manufacturers have understood […]

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