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Behind every Olympic podium, every Formula 1 corner, every Tour de France sprint, there are glasses. And behind those glasses, meticulously planned sponsorship strategies, colossal investments, and a battle for visibility that speaks volumes about the evolution of an industry… By 2026, optical and eyewear companies were present at virtually every major global sporting event. […]

For decades, the eyewear industry followed the relentless logic of globalization: offshoring to reduce costs and benefit from overseas expertise. Today, something is changing. Between geopolitical turmoil, consumer pressure for traceability, and the new customs realities imposed by the Trump administration, producing in Europe is once again becoming not only a value, but a strategy. […]

Alzheimer's disease, dementia, depression… What do the eyes see that the brain doesn't yet tell us? The question is no longer rhetorical… In just a few years, research has radically changed the status of the eye in the medical landscape: from a simple sensory organ, it has become a direct window into brain and mental […]

What if simple eye tracking could detect a neurological disease years before its first symptoms, reveal a vision problem without a traditional examination, or even help a child get a diagnosis as early as primary school? It's no longer science fiction. Eye-tracking is reaching a crucial milestone , driven by artificial intelligence and the rise […]

Eyeglasses aren't made the same way anymore… And that's a good thing. Between environmental pressures, the expectations of a new generation of consumers, and the rise of innovative manufacturing technologies, the eyewear industry is undergoing a profound transformation. Coffee grounds, plastics recovered from the oceans, graphene, Breton flax fibers… Material innovation in optics has never […]