Blog

Collaborations have traditionally had a great place in the French perspective. Ready-to-wear, sports, luxury brands, or even international stars, many are ready to ally with famous eyewear manufacturers. A key: a boost of visibility and the assurance of know-how recognized in the world. We are listing the three most beautiful collaborations of 2017. Collaborations: the […]

Asian opticians are more and more likely to be seduced by French eyewear. Among their assets: the origin of their products, the technical expertise of their opticians, but also the excellence of their visual health sector. French manufacturers, is Asia your new El Dorado? Success for the French In recent years, manufacturers of French optics […]

Screens of all kinds, badly adapted glasses, dry eyes … We have many reasons to have tired eyes every day. However, there are solutions to avoid it, such as anti blue light glasses, marketed by most opticians. Some of them have even chosen to make it the heart of their 2017 campaign. An overview in […]

Connected stores are not just for high-tech brands, proof! More and more opticians and optics manufacturers are choosing to take the turn, offering their customers a brand new shopping experience. The sales process is easy and consumers are asking for more. We detail some of these concepts. Connected stores: the concept that goes up Already […]

Improve your eyesight while you sleep, does this sound utopian? And yet, it is the very principle of night lenses, an alternative to conventional glasses and lenses, still little known in France. We explain the principle in this article! How do the lenses work? Orthokeratology consists of wearing hard -to-measure, rigid lenses that temporarily correct […]