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And if connected glasses also had their place in real estate? More and more professionals in the sector are starting to turn to this technology, which is revolutionizing the customer experience, but also that of real estate agents … And optical professionals! Virtual reality in real estate Finally, looking closer, we almost wonder why we […]

Sell ​​your glasses in a box: a good idea? More and more optical manufacturers are adopting this strategy and making it their own in different ways, depending on their objectives and means. Because the benefits are many: personalization, partnerships or surfing news. There are three good reasons to switch to the boxes! Cases to customize […]

YouTube, the new favorite communication channel of the optical sector? Many reports on opticians and business testimonials are already published and are viewed several thousand times each. But today, it seems that the new trend is to look for YouTubers. We decrypt for you this phenomenon! A growing trend Several YouTube channels created by opticians […]

Connected glasses are more and more elaborate and today allow us to improve our daily lives. But did you know that they could also heal? You are told how Augmented Reality can serve patients with autism, mental illness, or phobias. The Google Glass against autism This is the brilliant idea of ​​researchers at Stanford University […]

Collaborations have traditionally had a great place in the French perspective. Ready-to-wear, sports, luxury brands, or even international stars, many are ready to ally with famous eyewear manufacturers. A key: a boost of visibility and the assurance of know-how recognized in the world. We are listing the three most beautiful collaborations of 2017. Collaborations: the […]