Blog

Today, manufacturers have different techniques to seduce their customers: opticians. From the quality of their products, to the innovation, through the additional products, we present you our 3 main tips to please them! Banking on originality Before developing more advanced techniques to attract opticians, why not, first, bet on the originality of your products ? […]

Today, many brands from different industries are coming together to create unique products that blend their two worlds. But they are sometimes so far apart, that their collaboration surprises everyone. This happens especially in the optics sector, where associations are very common. We review the three most unexpected co-branding this year in eyewear! Co-branding is […]

What if school holidays were the perfect time to invest in the hobby? Binoculars, telescopes, or even monoculars: some manufacturers already offer these products in their catalog. Could this be the new vein to dig? Most leisure optics items are used in the summer. There are plenty of opportunities to observe animals, hike, hunt, or […]

The Made in France optic is today praised worldwide for its excellence. Know-how, creativity and technology, these are the main qualities recognized by most professionals in the sector. The inventory of 100% French glasses brands is reviewed. Most Made in France frames are produced in the heart of the Oyonnax basin in the Jura. The […]

Today, most manufacturers are no longer content to sell their products to opticians, they are also thinking about how they are offered in stores. To help your prescribers to highlight your products, there are now different techniques. We review three for you! Sales support tools The training of opticians can take different forms: software or […]