Blog

Do young designers floor to imagine the models of glasses of tomorrow, the new innovative practice of eyewear? Some industrialists like Essilor or Xenith put themselves in it. We list all the benefits! How do these partnerships work? The practice is recent, but it is more and more followers. In 2016 and 2017, some big […]

Harry Potter, Spiderman, or Pokémon, these virtual characters all have one thing in common: they are part of popular culture, also called pop culture. Understanding their potential, some optics manufacturers have chosen to integrate them into their product catalog. Opticians, and if it was time to invest to surf pop culture? What is pop culture? […]

The Tour de France, Roland Garros, or the America's Cup. These three world-wide sporting events have one thing in common: they are the partners of major players in optical-eyewear. We explain to you how these partnerships work! A practice that is becoming widespread Summer is nearing its end and with it, the major sports competitions […]

More and more opticians are now deciding to start their own business, for various reasons (want to do business, difficulties in finding a job, etc.). But if this activity has become so accessible, especially in the optics sector, it is also thanks to a well-honed strategy, called the franchise. We will explain everything to you […]

65% of glasses wearers are faithful to the same optician. A rate that tends to decline over the years, especially as customers can now turn to online commerce. It is therefore essential for opticians to use loyalty techniques. Overview of new programs! Retain your customers: new techniques Until now, opticians could rely on traditional customer […]