Blog

YouTube, the new favorite communication channel of the optical sector? Many reports on opticians and business testimonials are already published and are viewed several thousand times each. But today, it seems that the new trend is to look for YouTubers. We decrypt for you this phenomenon! A growing trend Several YouTube channels created by opticians […]

Connected glasses are more and more elaborate and today allow us to improve our daily lives. But did you know that they could also heal? You are told how Augmented Reality can serve patients with autism, mental illness, or phobias. The Google Glass against autism This is the brilliant idea of ​​researchers at Stanford University […]

Collaborations have traditionally had a great place in the French perspective. Ready-to-wear, sports, luxury brands, or even international stars, many are ready to ally with famous eyewear manufacturers. A key: a boost of visibility and the assurance of know-how recognized in the world. We are listing the three most beautiful collaborations of 2017. Collaborations: the […]

Screens of all kinds, badly adapted glasses, dry eyes … We have many reasons to have tired eyes every day. However, there are solutions to avoid it, such as anti blue light glasses, marketed by most opticians. Some of them have even chosen to make it the heart of their 2017 campaign. An overview in […]

For a eyewear professional, it may be wise to focus on the buying experience to attract opticians and attract consumers. We detail some mechanics. Ensuring that the consumer has a good time in the shop and a real shopping experience that he will remember is already the goal of some opticians. And they do not […]