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Sell ​​your glasses in a box: a good idea? More and more optical manufacturers are adopting this strategy and making it their own in different ways, depending on their objectives and means. Because the benefits are many: personalization, partnerships or surfing news. There are three good reasons to switch to the boxes! Cases to customize […]

YouTube, the new favorite communication channel of the optical sector? Many reports on opticians and business testimonials are already published and are viewed several thousand times each. But today, it seems that the new trend is to look for YouTubers. We decrypt for you this phenomenon! A growing trend Several YouTube channels created by opticians […]

Collaborations have traditionally had a great place in the French perspective. Ready-to-wear, sports, luxury brands, or even international stars, many are ready to ally with famous eyewear manufacturers. A key: a boost of visibility and the assurance of know-how recognized in the world. We are listing the three most beautiful collaborations of 2017. Collaborations: the […]

Asian opticians are more and more likely to be seduced by French eyewear. Among their assets: the origin of their products, the technical expertise of their opticians, but also the excellence of their visual health sector. French manufacturers, is Asia your new El Dorado? Success for the French In recent years, manufacturers of French optics […]

For a eyewear professional, it may be wise to focus on the buying experience to attract opticians and attract consumers. We detail some mechanics. Ensuring that the consumer has a good time in the shop and a real shopping experience that he will remember is already the goal of some opticians. And they do not […]