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Innovation: new concepts for opticians!

2 novembre 2015
Reading time : 3 minutes

As we have seen with SILMO , the optical sector is still evolving, whether through new business models or technological advances. Focus on 3 optical brands with innovative concepts. Evioo This Grenoble-based start-up, launched in 2009 by Philippe Varnier, proposes the association of e-commerce with opticians and physical shops , which is for them one […]

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Opticians: go to the digital store!

15 septembre 2015
Reading time : 3 minutes

The world of optics and more specifically that of in-store sales is no exception to the rule of technological evolution … Do you know the term phygital store ? At the junction of the physical trade and the digital world, the " phygital commerce " is to effectively integrate digital solutions in optical stores to […]

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