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March 10th was the 19th National Day of Hearing. The perfect opportunity to ask the question of extending the offer of its optical shop to hearing aids or not! Hearing instruments have long been used in hearing-related brands, but in recent years this promising market has appeared in a number of optical shops. Market bearer […]

Some eyewear companies have specialized in sports optics and offer eyewear ranges for their sports customers. Ski goggles, bike or pool goggles, these protective accessories can become real optical products for sport by adapting them to the customer's vision. Articles dedicated to optics for sport More resistant frames, integrated ventilation system, anti-shock treatment, climatic adaptability […]

Merchandising is present today in all highly competitive sectors and therefore also in optical shops … Merchandising in optical shops is the setting up of a particular scenography of the point of sale which allows an improvement of the performances. The idea here is to take into account the behavior of the customers in order […]

As we have seen with SILMO , the optical sector is still evolving, whether through new business models or technological advances. Focus on 3 optical brands with innovative concepts. Evioo This Grenoble-based start-up, launched in 2009 by Philippe Varnier, proposes the association of e-commerce with opticians and physical shops , which is for them one […]

The world of optics and more specifically that of in-store sales is no exception to the rule of technological evolution … Do you know the term phygital store ? At the junction of the physical trade and the digital world, the " phygital commerce " is to effectively integrate digital solutions in optical stores to […]