Blog

Smartphones, tablets, electric bikes, household appliances… Refurbished products have invaded our consumption habits with formidable efficiency. But what about optics? Long left out of this revolution, the eyewear industry is catching up and finally tackling refurbished glasses. Between regulatory decrees, investments from major groups, and breakthroughs with consumers, refurbished optics is no longer just a […]

The luxury segment has established itself as one of the most structuring forces in the eyewear market. At the crossroads of design, industrial innovation, and environmental concerns , it is redefining the codes of responsible high-end . As the global luxury eyewear market continues to grow, brands and opticians are now expected to demonstrate their […]

From January 31 to February 2, 2026, Milan will host MIDO Eyewear 2026 , the essential event for the optical industry, bringing together more than 1,200 exhibitors and professional visitors from around the world in 7 halls at Fiera Milano Rho. This event offers a comprehensive overview of industry trends: emerging technologies, design, marketing strategies, […]

The optical market is constantly evolving , driven by creative boldness and the in-store experience. Some international brands stand out with particularly powerful marketing strategies , blending design, storytelling, innovative optical retail, and social media virality. In this article, we present four decidedly visionary brands that are creating a new way to sell glasses and […]

E-commerce is revolutionizing the optical market and becoming a strategic lever for retailers. However, its growth must be accompanied by a coherent CSR approach to meet consumer expectations—consumers are more attentive than ever to the environment, service, and transparency. How can a high-performing omnichannel model be developed, environmental impact reduced, and sustainable value created? Here's […]