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More and more opticians are now deciding to start their own business, for various reasons (want to do business, difficulties in finding a job, etc.). But if this activity has become so accessible, especially in the optics sector, it is also thanks to a well-honed strategy, called the franchise. We will explain everything to you […]

65% of glasses wearers are faithful to the same optician. A rate that tends to decline over the years, especially as customers can now turn to online commerce. It is therefore essential for opticians to use loyalty techniques. Overview of new programs! Retain your customers: new techniques Until now, opticians could rely on traditional customer […]

Gold, precious stones and minute details, it is not a pair of earrings, but a spectacle frame! The jewelry glasses, which beautify the face while correcting the view, are indeed part of trends of the year 2017. Opticians, and if it was time to order for your store? The glasses, jewels like the others? Many […]

And if connected glasses also had their place in real estate? More and more professionals in the sector are starting to turn to this technology, which is revolutionizing the customer experience, but also that of real estate agents … And optical professionals! Virtual reality in real estate Finally, looking closer, we almost wonder why we […]

Sell ​​your glasses in a box: a good idea? More and more optical manufacturers are adopting this strategy and making it their own in different ways, depending on their objectives and means. Because the benefits are many: personalization, partnerships or surfing news. There are three good reasons to switch to the boxes! Cases to customize […]