Blog

Often ill-favored opticians, because it is considered time-consuming and unprofitable, the low vision affects millions of people in France. To improve the lives of these people, many visual aids exist. Opticians, why not integrate these solutions into your stores? What is low vision? Selon the WHO, low vision means clustering "visual acuity less than 3/10 […]

Flowers, knots, vivid colors: as every year, many models of very offbeat glasses are released in 2017. Whether they are intended for podiums or the general public, they have been the delight of fans of optical and opticians this year. Industrialists: why not inspire yourself? We give you our favorite models! The stars of the […]

The optics sector is experiencing a period of concentration: more and more actors are grouping together. Takeover or merger, even the largest groups like Essilor, Luxottica, or Alain Afflelou get started. We will explain everything to you ! The most significant groupings It has been learned this year, two of the biggest optics manufacturers have […]

Do young designers floor to imagine the models of glasses of tomorrow, the new innovative practice of eyewear? Some industrialists like Essilor or Xenith put themselves in it. We list all the benefits! How do these partnerships work? The practice is recent, but it is more and more followers. In 2016 and 2017, some big […]

Harry Potter, Spiderman, or Pokémon, these virtual characters all have one thing in common: they are part of popular culture, also called pop culture. Understanding their potential, some optics manufacturers have chosen to integrate them into their product catalog. Opticians, and if it was time to invest to surf pop culture? What is pop culture? […]