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Influencers , training centers, orthoptists…Several optical players have chosen to promote their work on Youtube. A brief overview. Optics on Youtube, an ideal platform to introduce yourself Very few independent opticians are present, in any case active on YouTube. This is especially the case for major brands and training centers. Among these, the chain of […]

The desire to reform the training of opticians is not new. We have been hearing about it for several years. A term has also emerged recently: that of health optician. It seems accepted that the optician, long criticized for being only a seller of optical devices, must improve his medical background. Training therefore has an […]

After two years of absence due to the health crisis and a new postponement at the beginning of the year, the MIDO, Milan International Optical Fair, made its big comeback. A look back at this 50th edition. Mido 2022: Grandiose and Cosmopolitan Despite the obstacles, cancellations and postponements, the Italian show was able to bring […]

While the demand for optics is stronger every year, and myopia has become one of the evils of our century, the number of students enrolled in the BTS Optique- Eyewear keeps falling. Based on this observation, we asked ourselves the following question: is the profession of optician still attractive? The profession of optician in a […]

Digital progress and the Covid-19 pandemic have accelerated the possibilities of performing certain tasks online. While they seemed to require going to a physical store, these tasks, such as sending registered mail, can now be done directly online. Eye tests are no exception. But as usual, in addition to medical checks, one can legitimately wonder […]