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Trade shows of optics

30 juin 2016
Reading time : 3 minutes

The field of optics-eyewear is very rich in events and the autumn 2016 is no exception to the rule. This year, hundreds of optical trade shows are scheduled around the world, to the delight of visitors, who will rush by the thousands to attend. We have selected the main ones, in France and in the […]

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Child's optics: concepts for toddlers

14 juin 2016
Reading time : 3 minutes

1 in 10 children aged 0 to 9 wear glasses today, and this is getting older. Many eyewear have already understood and offer collections specially adapted or even specialized in this niche. A brief overview of the different optical concepts for children. Children too! The vision of the child is built month after month, from […]

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Innovation: the smartphone at the service of the optician

2 mai 2016
Reading time : 2 minutes

Today smartphones make life easier for all of their owners. But on the professional side, what concrete benefits do smartphones bring to the optician profession? More and more applications dedicated to opticians are emerging: a quick overview … Determine the refraction Exit autoréfractomètre , hello Netra ! Featuring a virtual reality mask with an integrated […]

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Anti light blue concepts at opticians

15 avril 2016
Reading time : 2 minutes

The facts are there, today we spend a lot of our days in front of screens, whether for professional or personal reasons . This use raises a new problem against which many people want to protect themselves: overexposure to blue light . The solution? Anti blue light filters! What is blue light? The blue light, […]

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Boost in-store sales with a Web to Store app

31 mars 2016
Reading time : 2 minutes

In recent years, we have seen the emergence of online commerce, across all fields … Often seen as an enemy of traditional trade, we will show you today that this is not necessarily true , thanks to Web to Store applications! The Web to store application, what is it? This is simply the link between […]

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