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Opticians: 3 Reasons to Surf the Pop Culture

7 septembre 2017
Reading time : 3 minutes

Harry Potter, Spiderman, or Pokémon, these virtual characters all have one thing in common: they are part of popular culture, also called pop culture. Understanding their potential, some optics manufacturers have chosen to integrate them into their product catalog. Opticians, and if it was time to invest to surf pop culture? What is pop culture? […]

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Optics: 4 advantages to go free

24 août 2017
Reading time : 3 minutes

More and more opticians are now deciding to start their own business, for various reasons (want to do business, difficulties in finding a job, etc.). But if this activity has become so accessible, especially in the optics sector, it is also thanks to a well-honed strategy, called the franchise. We will explain everything to you […]

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Opticians: how to retain your customers?

10 août 2017
Reading time : 2 minutes

65% of glasses wearers are faithful to the same optician. A rate that tends to decline over the years, especially as customers can now turn to online commerce. It is therefore essential for opticians to use loyalty techniques. Overview of new programs! Retain your customers: new techniques Until now, opticians could rely on traditional customer […]

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Trend: Optics boom on YouTube

28 juin 2017
Reading time : 2 minutes

YouTube, the new favorite communication channel of the optical sector? Many reports on opticians and business testimonials are already published and are viewed several thousand times each. But today, it seems that the new trend is to look for YouTubers. We decrypt for you this phenomenon! A growing trend Several YouTube channels created by opticians […]

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Optics: the boom of connected stores

18 mai 2017
Reading time : 3 minutes

Connected stores are not just for high-tech brands, proof! More and more opticians and optics manufacturers are choosing to take the turn, offering their customers a brand new shopping experience. The sales process is easy and consumers are asking for more. We detail some of these concepts. Connected stores: the concept that goes up Already […]

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