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In recent years, we have seen the emergence of online commerce, across all fields … Often seen as an enemy of traditional trade, we will show you today that this is not necessarily true , thanks to Web to Store applications! The Web to store application, what is it? This is simply the link between […]

March 10th was the 19th National Day of Hearing. The perfect opportunity to ask the question of extending the offer of its optical shop to hearing aids or not! Hearing instruments have long been used in hearing-related brands, but in recent years this promising market has appeared in a number of optical shops. Market bearer […]

School training to become an optician is quite short: in 2 years after baccalaureate, the young graduate is ready to enter the job market. Today we make a point on training to practice the profession of optician eyewear. The BTS: 2 years to become an optician The BTS optician lunetier is the precious sesame to […]

Some eyewear companies have specialized in sports optics and offer eyewear ranges for their sports customers. Ski goggles, bike or pool goggles, these protective accessories can become real optical products for sport by adapting them to the customer's vision. Articles dedicated to optics for sport More resistant frames, integrated ventilation system, anti-shock treatment, climatic adaptability […]

Traditionally, the job of optician is done in a physical shop, in contact with customers. Real ophthalmologist relay, the optician welcomes, advises and orients on the frames or the treatment of the glasses in order to deliver the pair most adapted to the customer's needs. Today, this traditional vision of the optician profession is changing. […]