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Great brand stories often include a few doses of opportunity or serendipity. The Oakley brand is no exception to the rule. A look back at a brand that has established itself as a phenomenon in sports eyewear. Oakley: from motorcycle grips to glasses In the mid-1970s, Jim Jannard, an American businessman and designer, wanted to […]

"A style icon for those who aren't afraid to flaunt their character." This is how Carrera, an iconic brand in the optical industry, defines itself. Its eyewear models, recognizable among a thousand, make it a brand with distinctive features and undeniable stature. A look back at a history punctuated, among other things, by motorsport. Carrera: […]

Created in 1955, the Nylor brand quickly became a symbol of French eyewear . Despite its position, it fell out of favor in the 80s, to be reborn very recently, in an original way. A look back at this unique history that has shaped a brand like no other. The eyewear company and the nylon […]

The history of the Lissac brand is intimately linked to that of its founder, "father" of modern opticians, George Lissac. His vision of the business, innovative and conceptual, will allow the brand to become the sign of "know-how and technical expertise." Back to the elements of a strong history of optics. George Lissac: a visionary […]

New stage of our tour of the biggest optical brands. It is in the Jura valley that we stop. The Julbo brand specializes in sports eyewear, with one concept in mind: innovation. Today, Julbo is a brand that counts in the world of optics as well as in that of sports equipment. Julbo, born in […]