Eyes-Road - Another vision of EDI > Histoires d'opticien > Histoires d’Opticien.nes : Ansostyle, opticienne et influenceuse
Stories of Opticians: Ansostyle, optician and influencer
Reading time : 4 minutes
Anne-Sophie Lapetitte is better known under the pseudonym Ansostyle . Wishing to promote optics in a different way, she publishes daily on the networks, and addresses her clients as well as her colleagues and competitors. Interview.
Hello Anne-Sophie, can you introduce yourself in a few words?
Hello, my name is Anne-Sophie Lapetitte. I have been an optician for 11 years, and owner of an independent store in Antibes for 5 years.
I also have a second influencer activity on Instagram, Facebook , Youtube , Linkedin and Tiktok under the name of Ansostyle.
You have more than 20,000 subscribers on Youtube, 100,000 on Instagram, and are presented as the optician who "conquered social networks." How do you manage to manage your digital presence and management of your store in Antibes?
It's a real daily organization between my two activities. It's the amount of work at the store that punctuates my days. As soon as the activity at the store is calmer, I devote myself to my networks. I also plan dedicated time slots (often at lunchtime and sometimes in the evening or on weekends). And I always try to improve my work organization to be as efficient as possible.
"I would like to collaborate with a glassmaker to communicate more about visual health"
You opened your “La Petite Lunette” store when you were 29, you create personalized chains for frames… Are there other projects underway for 2023?
For this year 2023, I intend above all to develop my clientele at the store, I have several ideas to achieve this. Regarding Ansostyle, I want to keep my current partners. But I would also like to collaborate with a glassmaker to communicate more about visual health. And finally, I would love to work for a magazine.
Also, I would not be against opening a second store but I give myself time. And then who knows, new opportunities could be offered to me? I'm always looking for new projects!
On the Eyes-Road blog, we regularly highlight the innovations that make optics, whether technological, structural, organizational, ethical and social… What is your view of the evolution of the sector? ?
I think one of the main concerns is going to be recruiting . Our profession suffers from a distorted image by the media, which is why I try to communicate on a daily basis and encourage opticians to do the same. It is important to envy the new generations!
But I also think that we must take into account the new demands of employees. There has been a major change in a very short time, and mentalities must change… Finally, as far as digital communication is concerned, I look with enthusiasm at our sector, which now understands its importance!
Back to social media. How do you integrate their perpetual evolution into your activity? Which networks do you consider to be preferred, and, conversely, which ones do not really hold your interest?
This is the difficulty of social networks, it is constantly evolving! So I do regular monitoring to integrate new trends quickly.
For opticians, Instagram and Facebook are essential and target local customers. Instagram makes it possible to target a clientele between 18 and 44 years old and for Facebook, it will be more intended for a clientele between 24 and 54 years old. Finally, Tiktok can be interesting but it all depends on the positioning of the store because the people on the platform are much younger.
What advice(s) would you give to a young qualified optician who wants to open his shop and/or develop his digital presence?
I advise them to follow me on Instagram and LinkedIn because I give lots of advice on this subject.
Regarding the opening of a store, I think you have to take your time. It is important to be informed as much as possible. I often have the impression that it's done by feeling, without market research, and without really knowing where they are going. Why not get closer to opticians already on their own to discuss the project with them? I also know that there are support services in some purchasing centres.
And when it comes to digital presence, to grow, I would advise them to focus on Facebook and Instagram initially. Content can be relayed on both platforms. What is essential and often forgotten is to have an Instagram bio and an "About" section on Facebook that answer all the questions that new customers may have: location of the store, hours, specificities (optician designer , for children, etc.). And above all, talk about it as much as possible to your customers!
A big thank you to Ansostyle for his answers!
