Major brands in optics: Shamir Optical Industry Ltd

Ability to design tailor-made products or desire to be at the forefront of innovation, this is the credo of Shamir Optical Industry Ltd , one of the world leaders in manufacture of ophthalmic lenses. A quick look back at the expansion of this great company, born in a small kibbutz of less than a thousand inhabitants.

Shamir Optical Industry: Know-how quickly recognized

Shamir is a kibbutz in the Upper Galilee region of Israel, located on the western slope of the Golan Heights. In 1972, a small bifocal lens manufacturing company was founded and took this name. Less than ten years later, in 1979, the brand decided to accelerate the development of progressive lenses

Recognized from then on as one of the leaders in the field, its expansion will gradually assert itself at the start of the 21st century. In 2002, a research laboratory was opened in Portugal. Its two production sites for molds and glasses are still located in Israel.

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In 2005, Shamir joined the NASDAQ and the Tel Aviv Stock Exchange. Across the world, the brand opens 16 research and development laboratories. Then, in July 2011, Essilor became a 50% shareholder in Shamir Optical Industry. Shamir then left NASDAQ and became a private company again. It has more than 2000 employees around the world.

Innovation at the center of values

Through broad innovation capabilities, Shamir presents itself as one of the optical brands most committed to the path of advanced technologies. In addition to an impressive range of products, it creates and patents recognized technologies, such as Close-Up technology ^® , Eye-Point Technology ^® , Direct Lens Technology ^® , As-Worn Technology ^® and FreeFrame Technology ^®

Revolutionary materials, such as Trivex ^® or polycarbonate used or created for their product lines. Thus, the glasses adapt to the needs of consumers. Both know-how and association with Essilor have made it possible to create exceptional lenses to greatly facilitate the comfort and vision of eyeglass and contact lens wearers.

2020, Shamir Optical Industry Ltd presents a new graphic identity, which is based on the four values of the brand: innovation, leadership, service, agility.