Optics: the most beautiful collaborations of 2017
Collaborations have traditionally had a great place in the French perspective. Ready-to-wear, sports, luxury brands, or even international stars, many are ready to ally with famous eyewear manufacturers. A key: a boost of visibility and the assurance of know-how recognized in the world. We are listing the three most beautiful collaborations of 2017.
Collaborations: the sportswear style
After Lacroix and Eden Park, the eyewear company Grasset chose to bet on the sportswear segment and to welcome Reebok in its portfolio. Together, they designed a young and colorful collection of 11 solar and 25 optical models, made of acetate, metal, TR90 or injected, depending on the frame. The glasses are available in men's and women's versions and come in three colors. Mounts that obviously display a sporty aesthetic – some models are polarized lenses , suitable for the practice of a sport – even if some of them are more urban style, to please the greatest number and adapt to the daily porters. As far as prices are concerned, the Reebok Eyewear line will be available from € 99 for optical frames and € 59 for sports and lifestyle solar lines.
Collaborations: the very fashionable alliance
If the Grasset sunglasses have chosen sportswear, Mondottica has decided this year to focus its collaborations even more on the fashion sector, after Christian Lacroix, Marimekko and Hackett. And it is with the group SMCP ( Sandro , Maje , Claudie Pierlot ) that the English eyewear decided to collaborate in 2017. In total, six collections for men and women with Sandro and only women with Maje , who will be officially launched at the next Silmo Paris in October 2017. However, they have already been previewed at the Mido Eyewear show in Milan last February.
Collaborations: family ties in the spotlight
For Chanel , 2017 is the year of continuity. The brand is in the habit of celebrating family ties in its collaboration choices. After the daughter of Vanessa Paradis, Lily-Rose Depp and Willow Smith , Will Smith's daughter, Kate Moss's little sister, Lottie Moss , was chosen to represent the summer 2017 eyewear segment . collection of five models, including a translucent acetate optical frame, a XXL sunglasses and a butterfly frame with 18ct yellow gold lenses. For Chanel , it is a beautiful way to rejuvenate and glamorize more and more his image.
So, what is your favorite collaboration of the year 2017? 😉