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For decades, before becoming independent, opticians were in pharmacies . Indeed, the wearing of glasses was then exclusively a medical device , not yet a fashion accessory ( read our record on the glasses through the ages ). Today, there are more and more corners of correction mounts in pharmacies. So, is this return to […]

Visual health is considered by the World Health Organization as one of the areas where the levers for change are the strongest. Overview of the Humanitarian Programs of Optics Humanitarian Programs of Optics: steps that are gaining momentum! On several occasions, we have highlighted on our blog the voluntary, human and social initiatives of the […]

Two days, seven hundred participants, exhibitors thirty, forty five speakers for twenty conferences, the 38 th Congress of Optometry and Contact lenses, held on 20 and 21 last January in Montrouge has kept all its promises. Back to this edition. Congress of Optometry and Contactology: diverse and varied themes For this new edition, the Association […]

This year again, the vintage is on the page! Inspired by the trends of the interwar period or the 80s, through the 50s, retro glasses are popular and this is confirmed on every street corner and on the opticians' displays, that either solar ray or glasses. Whether inspired by collections of yesteryear, reissues or true […]

A real showcase for your business, your website is full of information dedicated to your customers, but have you thought about those for journalists? Your site will be the first media consulted by them when they want to learn about your offer. As the optical market is a vector of innovation and highly competitive, it […]