Blog

The field of optics-eyewear is very rich in events and the autumn 2016 is no exception to the rule. This year, hundreds of optical trade shows are scheduled around the world, to the delight of visitors, who will rush by the thousands to attend. We have selected the main ones, in France and in the […]

Today, there are a multitude of eyewear collections and brands. To stand out from the competition, eyewear companies have found several solutions, including the acquisition of prestigious licenses: famous brands or collaboration with world stars. We have selected for you three licenses that made them speak at the beginning of 2016. Oliver Peoples x The […]

In recent years, the 3D printing market has evolved tremendously. This process is particularly suited to optics, because it offers many benefits for consumers, including the ability to customize its frames to the extreme. And if this technology was the future of glasses? Thirty years ago, 3D printing has been a noisy success for almost […]

Today, learning to communicate on the web is an integral part of brand strategy. And this also concerns opticians! Description of some good practices already adopted by groups or independents. No more waiting for the customer to cross the threshold of his shop himself! Today, it is necessary to invest in effective communication on the […]

Today smartphones make life easier for all of their owners. But on the professional side, what concrete benefits do smartphones bring to the optician profession? More and more applications dedicated to opticians are emerging: a quick overview … Determine the refraction Exit autoréfractomètre , hello Netra ! Featuring a virtual reality mask with an integrated […]