Blog

This year again, the vintage is on the page! Inspired by the trends of the interwar period or the 80s, through the 50s, retro glasses are popular and this is confirmed on every street corner and on the opticians' displays, that either solar ray or glasses. Whether inspired by collections of yesteryear, reissues or true […]

A real showcase for your business, your website is full of information dedicated to your customers, but have you thought about those for journalists? Your site will be the first media consulted by them when they want to learn about your offer. As the optical market is a vector of innovation and highly competitive, it […]

The profession of optician is constantly changing according to the optical market! A few years ago, shaking up the traditional physical shop, "home optics" is one of those revolutions that is boosting the sector. It makes it possible to adapt even more to the needs of demanding consumers: in the place of life or at […]

Some celebrities would be nothing without their glasses. This is even more true in cinema, where some mounts have helped to create international legends. When they die, the auctions of their memories can reach new heights. So what are the stars' glasses that have sold the most expensive? We take stock! Stars' glasses: cult accessories […]

Optics professionals, do you know what are the rules for displaying your prices in stores? Apart from certain sectors such as public transport, taxis or books, all stores are subject to the same rules. Check that you are in compliance with this article! Price Display: Regulation In optical shops, as in most sectors, product prices […]