Blog

This is one of the key events in the optical sector: the Congress of Optometry and Contactology will take place this year on January 28 and 29, 2018. It will bring together more than 600 exhibitors in a new place, the Belfry of Montrouge. Opticians and optometrists, we give you all the right reasons to […]

Bionic Vision, Dedicated Glasses, or Braille Tablets: These are some of the technologies that have emerged in recent years to help the visually impaired . With this same goal, more and more start-ups have, in turn, developed innovative applications that change the lives of the visually impaired. We review them! Be My Eyes: lending your […]

Cataract affects nearly 50% of people over 70 years old. An alarming figure, for a disease that alters the vision and may even eventually lead to blindness. Fortunately, there are more and more sophisticated solutions to combat it. This article is reviewed. What is cataract? Cataract is caused by loss of transparency of the lens […]

The Christmas period is a perfect opportunity for opticians to launch major marketing campaigns. Whether they take place in the shop, on the brands' website, or on their social networks, we give you an overview of the operations that caught our attention this year. When Christmas is the ideal time Every year, many opticians take […]

After start-ups like Optinvent and giants like Snapchat , it's time for eyewear to take the concept of connected glasses. Atol, Optic 2000 and even Oakley: zoom on three optical professionals who knew how to detect the trend at the right time. We have already presented on this blog the concept of connected glasses . […]