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Cataract affects nearly 50% of people over 70 years old. An alarming figure, for a disease that alters the vision and may even eventually lead to blindness. Fortunately, there are more and more sophisticated solutions to combat it. This article is reviewed. What is cataract? Cataract is caused by loss of transparency of the lens […]

The Christmas period is a perfect opportunity for opticians to launch major marketing campaigns. Whether they take place in the shop, on the brands' website, or on their social networks, we give you an overview of the operations that caught our attention this year. When Christmas is the ideal time Every year, many opticians take […]

After start-ups like Optinvent and giants like Snapchat , it's time for eyewear to take the concept of connected glasses. Atol, Optic 2000 and even Oakley: zoom on three optical professionals who knew how to detect the trend at the right time. We have already presented on this blog the concept of connected glasses . […]

Are your clients complaining of dry eye? This pathology, which affects nearly 10% of the French population, including two thirds of women, is a cause of visual discomfort very common and may even, in some cases, disrupt the vision of those affected. Panorama of new solutions, in order to better advise your customers. What is […]

More and more optical manufacturers are no longer content to offer a catalog of quality products. To reach more opticians and enhance their overall impact, many are now relying on sophisticated digital strategies. Do you plan to do it, too? We detail the three main levers on which to bet! Social networks: a powerful lever […]