Blog

  Le vieillissement de la population est l’un des phénomènes démographiques majeurs du XXIe siècle. En France comme dans de nombreux pays industrialisés, la proportion de personnes âgées de plus de 60 ans augmente fortement, avec des projections qui annoncent une véritable révolution grise. Ce basculement a des répercussions sur de nombreux secteurs, et l’optique […]

Faced with the massive industrialization of optics, a new trend is emerging: the return to handmade. In search of authentic and sustainable products, more and more consumers are turning to artisanal glasses, of which France is one of the leading figures. Behind each handmade frame lies meticulous know-how, often rooted in a local tradition. This […]

In a sector where customer experience plays a central role, sensory marketing remains a tool that is still underused in optical stores. However, the activation of the senses – sight, hearing, smell, touch – significantly influences consumer perception and behavior. How can opticians use these levers to improve their customer relations and stand out from […]

Christmas is a time for solidarity and generous actions . In the optical sector, many players – opticians, eyewear manufacturers and associations – are mobilizing to help the most disadvantaged. Between donations of glasses, collections and charitable partnerships, these initiatives make it possible to offer better vision to those who need it, while embodying strong […]

Pop-up stores, these temporary boutiques that flourish in urban centers and cultural events, are experiencing a meteoric rise in many sectors. Optics, a constantly evolving field, is no exception. These temporary spaces offer a unique opportunity to boost a brand image, explore new markets or test innovative concepts. In 2024, where customer experience and differentiation […]