Blog

In a constantly evolving sector like optics, opticians must redouble their efforts to capture the attention of a younger and increasingly connected clientele. Today, a comprehensive online marketing strategy is no longer a simple advantage, but a necessity to stand out. In 2024, digital tools such as SEO, Google Ads, and social networks are positioned […]

Since its founding in 1987 in West Hollywood, Oliver Peoples has quickly established itself as a leading name in the luxury eyewear world. The brand , founded by Larry and Dennis Leight, is distinguished by its minimalist aesthetic and meticulous attention to detail. Renowned for its elegant and timeless frames, Oliver Peoples has combined craftsmanship, […]

The return of vintage glasses in the world of optics is not going unnoticed in 2024. Iconic shapes from the 80s, 90s, and 2000s are finding a new lease of life, propelled by iconic brands like Ray-Ban or Gucci . This phenomenon is not just nostalgia: it responds to a search for authenticity and singularity […]

In an increasingly connected world, where stress and eye fatigue are omnipresent, "anti-stress glasses" are emerging as an innovative solution to meet the challenges of modern life. Between fatigue linked to excessive use of screens and unbalanced lifestyles, these devices promise to improve visual and mental well-being. But what exactly are they? Do these new […]

In a world where fashion and functionality intersect in ever more innovative ways, the eyewear industry is not left behind. In recent years, we have seen a significant rise in collaborations between eyewear brands and celebrities from various backgrounds, whether artists, athletes or fashion icons. These partnerships are no longer just publicity stunts, but also […]