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Optics and Rurality: what models in underserved areas?

13 juin 2025
Reading time : 4 minutes

In France, territorial inequalities in access to healthcare are a well-known reality, and optical care is no exception. While large cities concentrate the majority of services, many rural areas suffer from limited access to eye care, sometimes marking a dividing line between optical and rural areas. Few ophthalmology practices, sometimes no opticians within several dozen […]

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Opticians: What if you offered glasses rental?

2 juin 2025
Reading time : 3 minutes

Buying a pair of glasses is something customers repeat every two to three years. But in a world where renting goods is becoming increasingly popular—cars, clothing, bikes, phones—why not consider the same model for eyewear? In recent years, new players and brands have been testing alternative offerings: long-term eyewear rentals, all-inclusive subscriptions, or leasing. These […]

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Millennials and Gen Z: How are they redefining the optical market?

28 avril 2025
Reading time : 3 minutes

With the arrival of Millennials and Gen Z at the heart of the optical market, consumer codes are rapidly evolving. These connected, demanding, and engaged generations are no longer satisfied with simply buying glasses to correct a visual impairment: they want style, meaning, and experience. This transformation is forcing optical professionals to fundamentally rethink their […]

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The evolution of the optical market in the face of an aging population

24 avril 2025
Reading time : 3 minutes

Population aging is one of the major demographic phenomena of the 21st century. In France, as in many industrialized countries, the proportion of people over 60 is increasing sharply, with projections predicting a veritable gray revolution. This shift has repercussions on many sectors, and optics is no exception. Presbyopia correction, prevention of age-related eye diseases, […]

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French artisanal glasses: a booming know-how

5 mars 2025
Reading time : 2 minutes

Faced with the massive industrialization of optics, a new trend is emerging: the return to handmade. In search of authentic and sustainable products, more and more consumers are turning to artisanal glasses, of which France is one of the leading figures. Behind each handmade frame lies meticulous know-how, often rooted in a local tradition. This […]

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