Blog

The luxury segment has established itself as one of the most structuring forces in the eyewear market. At the crossroads of design, industrial innovation, and environmental concerns , it is redefining the codes of responsible high-end . As the global luxury eyewear market continues to grow, brands and opticians are now expected to demonstrate their […]

From January 31 to February 2, 2026, Milan will host MIDO Eyewear 2026 , the essential event for the optical industry, bringing together more than 1,200 exhibitors and professional visitors from around the world in 7 halls at Fiera Milano Rho. This event offers a comprehensive overview of industry trends: emerging technologies, design, marketing strategies, […]

The optical market is constantly evolving , driven by creative boldness and the in-store experience. Some international brands stand out with particularly powerful marketing strategies , blending design, storytelling, innovative optical retail, and social media virality. In this article, we present four decidedly visionary brands that are creating a new way to sell glasses and […]

E-commerce is revolutionizing the optical market and becoming a strategic lever for retailers. However, its growth must be accompanied by a coherent CSR approach to meet consumer expectations—consumers are more attentive than ever to the environment, service, and transparency. How can a high-performing omnichannel model be developed, environmental impact reduced, and sustainable value created? Here's […]

E-commerce is revolutionizing the optical market and becoming a strategic lever for retailers. However, its growth must be accompanied by a coherent CSR approach to meet consumer expectations—consumers are more attentive than ever to the environment, service, and transparency. How can a high-performing omnichannel model be developed, environmental impact reduced, and sustainable value created? Here's […]